embarassingCongrats

KYFA – “Embarrassing Congrats”

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The first of two spots done in conjunction with Page Designs out of Peterborough. I devised the strategy, oversaw creative and wrote the spot. Produced by Paul Pedosiuk, Photography and Lighting by Andy Guthrie. Each spot had an incredibly tight budget of about $5k. Role: Creative Director, Strategy, Co-Writer, Executive Producer

King Club / SHTFL

Budweiser SHTFL

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My last project at Anomaly. I taught the Jr. Producer the steps in UX from Business requirements to putting together the SOW, then when he went on Vacation completed the UX, and Producer the development of the project. Role: Sr. Producer, UX Direction, UX Design URL: http://kingclub.ca

Budweiser Show Your True Colors

Budweiser Show Your True Colors

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Show your true colors still is one of facebook’s most successful campaigns.  Created at Grip limited in Toronto for the international market.  The app was on the Bud United Global page, Budweiser’s US Page, Bud Canada, Mexico, and Bahrain.  I was part of the feasibility discussions, guided Tom Degez (the producer) through estimates, timing and schedules. …

featureChe

Cheetos.com – Orange Underground

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Cheetos.com was originally supposed to be Cheetopia.com.  However, during client review, Pepsi Co liked the site so much, Cheetopia took over the flagship URL Cheetos.com.  The site was version two of the Orange Underground Campaign.  Goodby approached Transistor, Honest, and Cobra Creative to compete for the business.  Briefed on Friday, we had 1 week to …

gripLTDFeat

Grip LTD

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The concept, design, UX planning, technical direction etc… etc… were all complete shortly after I started at Grip. Colin Criag, Heung Lee, and Ruby Z all deserve the lions share of the credit. So what did I do. When I started at Grip, interactive was chaos. Good work was being produced, but it was unprofitable, …

redLightsDesk

Budweiser Red Lights

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This project was a long time in the making.  Handsomely executed by Heung Lee and Brian  Ayzenman. When crunch time came I rolled up my sleeves and found my self developing display ads, designing some pages and updates for the site, updating copy on FB cover images, and giving keying instructions to a video editor.  Client was in studio …

shredFeat

Diamond Shreddies

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A crazy-fun campaign to be a part of.  I was an Art Director on this project.  I designed and gave direction on design of sections of the Diamond Shreddies website.  I gave technical direction on the build and on the optimization of the web video.  I worked with Nancy Vonk  and Liz Kis to create …

Maynards Most Wanted

Maynard’s Most Wanted

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A truly integrated campaign. The main concept was the brain child of Ian MacKenzie (CW) and Joel Holtby (AD). Scott Dube and Randy Stein were the Creative Partners, and I was the Digital Creative Lead / Social Media Strategist / Technical Director on this campaign. I helped the creative team refine the concept, was part …